Members of your blog can receive notifications, and outside people can follow your blog through RSS feeds. But you can also add a subscription form to your blog’s sidebar, using Feedburner.
To do it follow the instructions below:
Claim your feed
Go to feedburner.com and login, using your Google account;
Type your blog’s feed address in the form (e.g. http://modernistdemo.blog.com/feed/) and hit Next;
Enter your feed details
Feedburner will verify your feed address. At this point, feedburner will ask you to give your feed its title and feedburner.com address.
By default, the feed title will be your blog’s title (e.g. Modernist Demo).
The feedburner address will be your feed’s address for feedburner.
Right now, you have a feed address that is something like http://example.blog.com/feed/
The feedburner address will be something likeÂ http://feeds.feedburner.com/modernistdemo/
Once you define this, hit the Next button again.
On the next step, hit the option Skip directly to feed management.
At this stage you’ll get tons of options to manage your feed. However, for this case you should go to Publicize → Email Subscriptions.
The service will be inactive by default so hit the ACTIVATE button;
You’ll then see a page with a code you’ll be able to copy for your widget, but first you must select a language for your subscription box;
Once you define this, you can go back to your blog’s dashboard.
Adding the subscription form
Go to Appearance → Widgets and add the Subscribe Form widget to your blog’s sidebar or widgetized footer.
In the Feedburner Feed Address field enter only your feedname (e.g. modernistdemo), as it is defined on Feedburner.
Configure the remaining options (title, description, background color, text color), setting your preferences.
That’s it! Now you’ll have a form in your blog for people to enter their email addresses and receive regular updates.
No. of subscribers and their details can be viewed in your feedburner page Publicize → Email Subscriptions → Subscriptions Management.
Customize your emails in the Communication Preferences and Email Branding menus in your feedburner account;
Make sure to choose the correct timezone and desired delivery window in the Publicize → Email Subscriptions → Delivery Options.