Google Analytics is the free stats tracking system supplied by Google which produces very attractive (and comprehensive) stats.
Here are all the steps you have to take to get your Blog.com statistics feature going:
1. Go to google.com/analytics and sign in with your Google account or, if you don’t have one, signup for a new account.
2. When opening a new account to track a website you’ll be asked to enter the following details:
- Account name – This is the name of the account that will be holding all of your blogs / sites. You can name it as you want (e.g. ‘My blogs’)
- Website name – The title of your blog (the one that will be tracked)
- Website URL – your blog’s URL, e.g., example.blog.com
- Industry category – choose the one you feel it’s suitable to the topic you’re blogging about
- Reporting Time Zone – set itas you prefer
3. Continue to adjust your preference regarding Data Sharing Settings and when you’re finished, hit the Get Tracking ID button.
4. Agree with the terms and conditions and select I Accept.
5. Your Analytics account is now set up. A page with your site profile will be displayed and you’ll be asked to verify your website. You’ll do this in your blog’s dashboard and the tracking code won’t be needed. So hit the Save and Finish button.
6. Go back to your blog’s dashboard and then Tools > Blog Stats.
7. A warning on your blog will tell you that your blog hasn’t been integrated with Google Analytics, so what you’ll need to do now is click in the Authenticate Account button.
8. In the next screen hit the Accept button. This will allow Blog.com to access your Google Analytics account to retrieve all the stats data.
9. As soon as you authenticate your account, hit the Save Changes button at the bottom of the page. Then, a dropdown menu will be displayed in the Tracking code field, where you’ll be able to choose the profile you created in the first steps. Click in the Save Changes button again and you’re done!
10. It can take several hours before you see any stats, but once it is you’ll have access to your blog’s statistics (pageviews, visitors, etc) in the Dashboard section of your blog.
For more information on finding the tracking code, please visit this Google help page.